WASHINGTON, D.C.– NAB Show will present a new half-day program within the Next-Generation Media Technologies Conference titled “Get Ready for Machine Learning and Artificial Intelligence.” The program, which takes place Tuesday, April 10, from 9 a.m. to 12 p.m. at the Las Vegas Convention Center, will include six sessions that highlight the various ways machine intelligence is impacting content creation.

The panels will explore how machine intelligence can increase productivity, efficiencies and creativity in production planning, animation, visual effects, post-production and localization. Attendees will learn the current capabilities of neural network-based tools while also seeing the potential of these innovations to alter jobs, workflows and the nature of content itself.

The program will begin with the presentation “The Evolution of Content Production Aided by Machine Learning,” by Usman Shakeel, WW Technical Leader, Media and Entertainment at Amazon Web Services. The talk “Optimizing Production With Neural Networks,” will follow from Jean Bolot, VP, Research and Innovation, Technicolor. Lastly, Norman Hollyn, editor and professor, USC School of Cinematic Arts will address “How Machine Intelligence Is Transforming Editorial” and explore the topic with Todd Burke, principal solutions engineer, Adobe Systems.

“Machine and deep learning and artificial intelligence have the potential to dramatically transform content creation,” said Chris Brown, NAB executive vice president, Conventions and Business Operations. “We’re looking forward to hosting some of the industries’ leading creatives and technologists as they reveal how neural networks and other advancements are enabling production techniques previously thought impossible.”

The next set of sessions will begin with Rick Grandy, Sr. Solutions Architect, Nvidia, speaking about “New Frontiers in Animation and Computer Graphics,” while the following session, “From Dailies to Master: Machine Intelligence Comes to Video Workflows” will feature Weyron Enriques, VP of product development at Deluxe Technology, Barbara Ford Grant, SVP, Digital Production Services, Home Box Office, Inc. and Adrian Graham, cloud solutions architect, M&E, Google. Finally, with “The Future of Content With Machine Intelligence” Jeff Kember, technical director, Office of the CTO, Google Cloud, will discuss where these new algorithms and compute power are likely to take entertainment in the near future.

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